about us

Oops a baby! is a young and innovative Australian owned company specialising in relaxed and contemporary designs of baby clothing and accessories. Our range will soon be expanding so keep a watchful eye out for new products coming soon.

The idea to create oops-a-baby! began shortly after the birth of our first babies, Maddie and Finn. As fashion conscious, professional, young mothers we struggled to find contemporary and easy-to-wear styles that fit with our own tastes and lifestyle. Instead, we found images of ducks, giraffes and trucks all dominating the 'fashion' scene of our little people.

Our products have been designed with simplicity and practicality in mind with a hint of cheekiness just for fun. We hope that the oops-a-baby! range allows your baby the freedom of movement and exploration while maintaining a sense of style. We also hope that the accessories help mum and baby get through all those little oops moments!

We hope you enjoy our contemporary products as much as we have enjoyed creating it.